Influx of Sustainable Brands and its Effect on Marketing

Climate change is real. The Arctic Ocean could be ice-free for part of the year as early as 2044, according to a recent study at UCLA. And if we …

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Rachel Wilson
Written by Rachel Wilson

5 Benefits In Becoming a Pride Sponsor

Over the past decade, the number of major brands participating in Pride events has been rapidly rising. But why? Can we just chalk it up to the age …

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Steven Cortese
Written by Steven Cortese

3 Companies That Make Us Go 'Oooooh': Brands Doing Marketing Well

What goes into your decision to choose one brand over another when making a purchase? Maybe you can relate to their marketing, you feel like they …

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Amanda Kaay
Written by Amanda Kaay

6 Ways Instagram Has Revolutionized Digital Marketing

Did you know the average Instagram user spends an impressive 53 minutes a day on the app? On one side of the equation, that spells out some sad …

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Steven Cortese
Written by Steven Cortese

All About the “AHA” Moment: Son of A Saint Branding Workshop

Communify + Son of a Saint Branding Workshop This past August we held a branding workshop for some of the boys at Son of a Saint, a local non-profit …

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Rachel Wilson
Written by Rachel Wilson

3 Tips for Website Usability Testing

1: Use data, not opinions, to make design decisions A usability study is for monitoring participants and collecting data, not for having an open …

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Phillip Dodson
Written by Phillip Dodson

Trial Finds Company In Violation of ADA Over Inaccessible Website

In a landmark trial in 2017, a Florida federal judge ruled in favor of the plaintiff in a lawsuit against the grocery chain Winn-Dixie for violating …

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Phillip Dodson
Written by Phillip Dodson

Making Your Mark: What it takes to design an effective logo

A logo is undoubtedly one of the most important parts of a brand. It’s more than a mark. It’s a symbol of who you are and what you stand for as a …

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Communify
Written by Communify

Authentically inauthentic

Destination imagery: what’s real and what’s really not? How to keep your marketing authentic. We were doing a large strategy meeting with a client, …

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Dustin Woehrmann
Written by Dustin Woehrmann

Three Newsletter Tips to Improve Marketing Campaigns

Modern day email, like the modern day World Wide Web, has existed since the mid ’90s, but yet email still remains the de facto direct marketing …

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Phillip Dodson
Written by Phillip Dodson