Communify Blog

Climate change is real. The Arctic Ocean could be ice-free for part of the year as early as 2044, according to a recent study at UCLA. And if we …

Over the past decade, the number of major brands participating in Pride events has been rapidly rising. But why? Can we just chalk it up to the age …

What goes into your decision to choose one brand over another when making a purchase? Maybe you can relate to their marketing, you feel like they …

How standing up for a cause can boost your bottom line. In 2018, Nike took a stand with their Colin Kaepernick campaign to show their support for his …

Did you know the average Instagram user spends an impressive 53 minutes a day on the app? On one side of the equation, that spells out some sad …

Communify + Sons of a Saint Branding Workshop This past August we held a branding workshop for some of the boys at Son of a Saint, a local non-profit …

1: Use data, not opinions, to make design decisions A usability study is for monitoring participants and collecting data, not for having an open …

In a landmark trial in 2017, a Florida federal judge ruled in favor of the plaintiff in a lawsuit against the grocery chain Winn-Dixie for violating …

A logo is undoubtedly one of the most important parts of a brand. It’s more than a mark. It’s a symbol of who you are and what you stand for as a …

Destination imagery: what’s real and what’s really not? We were doing a large strategy meeting with a client, and as we’re going around the table …