Authentically inauthentic

Destination imagery: what’s real and what’s really not?

We were doing a large strategy meeting with a client, and as we’re going around the table[...]

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Dustin Woehrmann
Written by Dustin Woehrmann

All About the “AHA” Moment

Communify + Sons of a Saint Branding Workshop

This past August we held a branding workshop for some of the boys at Son of a Saint, a local[...]

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Rachel Wilson
Written by Rachel Wilson

3 Tips for Usability Testing

1: Use data, not opinions, to make design decisions

A usability study is for monitoring participants and collecting data, not for having an open[...]

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Phillip Dodson
Written by Phillip Dodson

Trial Finds Company In Violation of ADA Over Inaccessible Website

In a landmark trial in 2017, a Florida federal judge ruled in favor of the plaintiff in a lawsuit against the grocery chain Winn-Dixie for[...]

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Phillip Dodson
Written by Phillip Dodson

Making Your Mark: What it takes to design an effective logo

A logo is undoubtedly one of the most important parts of a brand. It’s more than a mark. It’s a symbol of who you are and what you stand for as a[...]

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Communify
Written by Communify

Three Newsletter Tips to Improve Marketing Campaigns

Modern day email, like the modern day World Wide Web, has existed since the mid ’90s, but yet email still remains the de facto direct marketing[...]

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Phillip Dodson
Written by Phillip Dodson

Do Big Corporations Belong at Pride Rallies?

When Marsha P. Johnson threw the infamous brick during the Stonewall Riots in 1969, the world had no idea that a rainbow wave was heading its way.[...]

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Steven Cortese
Written by Steven Cortese

Refining the Experience in UX

I had the pleasure of attending a conference in London that was organized by Nielsen Norman Group (NN/g), world leaders in research-based user[...]

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Phillip Dodson
Written by Phillip Dodson

Getting Personal with Typography

Communication is an essential factor in everything we do. Whether you’re trying to create a relationship with an audience or simply connect with[...]

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Beau Moss
Written by Beau Moss

Addy Awards 2019

Earlier this year Communify entered and won several local Addy Awards for our client work in advertising. We are currently in the running on the[...]

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Communify
Written by Communify