Communify Blog

How standing up for a cause can boost your bottom line. In 2018, Nike took a stand with their Colin Kaepernick campaign to show their support for his …

Did you know the average Instagram user spends an impressive 53 minutes a day on the app? On one side of the equation, that spells out some sad …

Communify + Sons of a Saint Branding Workshop This past August we held a branding workshop for some of the boys at Son of a Saint, a local non-profit …

1: Use data, not opinions, to make design decisions A usability study is for monitoring participants and collecting data, not for having an open …

In a landmark trial in 2017, a Florida federal judge ruled in favor of the plaintiff in a lawsuit against the grocery chain Winn-Dixie for violating …

A logo is undoubtedly one of the most important parts of a brand. It’s more than a mark. It’s a symbol of who you are and what you stand for as a …

Destination imagery: what’s real and what’s really not? We were doing a large strategy meeting with a client, and as we’re going around the table …

Modern day email, like the modern day World Wide Web, has existed since the mid ’90s, but yet email still remains the de facto direct marketing …

When Marsha P. Johnson threw the infamous brick during the Stonewall Riots in 1969, the world had no idea that a rainbow wave was heading its way. …

I had the pleasure of attending a conference in London that was organized by Nielsen Norman Group (NN/g), world leaders in research-based user …