Stand Up to stand out

How standing up for a cause can boost your bottom line. In 2018, Nike took a stand with their Colin Kaepernick campaign to show their support for his …

Continue Reading
Rachel Wilson
Written by Rachel Wilson

6 Ways Instagram Has Revolutionized Digital Marketing

Did you know the average Instagram user spends an impressive 53 minutes a day on the app? On one side of the equation, that spells out some sad …

Continue Reading
Steven Cortese
Written by Steven Cortese

All About the “AHA” Moment

Communify + Sons of a Saint Branding Workshop This past August we held a branding workshop for some of the boys at Son of a Saint, a local non-profit …

Continue Reading
Rachel Wilson
Written by Rachel Wilson

3 Tips for Usability Testing

1: Use data, not opinions, to make design decisions A usability study is for monitoring participants and collecting data, not for having an open …

Continue Reading
Phillip Dodson
Written by Phillip Dodson

Trial Finds Company In Violation of ADA Over Inaccessible Website

In a landmark trial in 2017, a Florida federal judge ruled in favor of the plaintiff in a lawsuit against the grocery chain Winn-Dixie for violating …

Continue Reading
Phillip Dodson
Written by Phillip Dodson

Making Your Mark: What it takes to design an effective logo

A logo is undoubtedly one of the most important parts of a brand. It’s more than a mark. It’s a symbol of who you are and what you stand for as a …

Continue Reading
Communify
Written by Communify

Authentically inauthentic

Destination imagery: what’s real and what’s really not? We were doing a large strategy meeting with a client, and as we’re going around the table …

Continue Reading
Dustin Woehrmann
Written by Dustin Woehrmann

Three Newsletter Tips to Improve Marketing Campaigns

Modern day email, like the modern day World Wide Web, has existed since the mid ’90s, but yet email still remains the de facto direct marketing …

Continue Reading
Phillip Dodson
Written by Phillip Dodson

Do Big Corporations Belong at Pride Rallies?

When Marsha P. Johnson threw the infamous brick during the Stonewall Riots in 1969, the world had no idea that a rainbow wave was heading its way. …

Continue Reading
Steven Cortese
Written by Steven Cortese

Refining the Experience in UX

I had the pleasure of attending a conference in London that was organized by Nielsen Norman Group (NN/g), world leaders in research-based user …

Continue Reading
Phillip Dodson
Written by Phillip Dodson