The Visual Evolution of LGBTQ Marketing

As we enter into a new decade, it’s clear that marketing to the LGBTQ community has come a long way. The LGBTQ community is no longer a niche market, …

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Beau Moss
Written by Beau Moss

Influx of Sustainable Brands and its Effect on Marketing

Climate change is real. The Arctic Ocean could be ice-free for part of the year as early as 2044, according to a recent study at UCLA. And if we …

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Rachel Wilson
Written by Rachel Wilson

5 Benefits in becoming a Pride sponsor

Over the past decade, the number of major brands participating in Pride events has been rapidly rising. But why? Can we just chalk it up to the age …

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Steven Cortese
Written by Steven Cortese

3 Brands That Make Us Go 'Oooooh'

What goes into your decision to choose one brand over another when making a purchase? Maybe you can relate to their marketing, you feel like they …

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Amanda Kaay
Written by Amanda Kaay

Stand Up to stand out

How standing up for a cause can boost your bottom line. In 2018, Nike took a stand with their Colin Kaepernick campaign to show their support for his …

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Rachel Wilson
Written by Rachel Wilson

6 Ways Instagram Has Revolutionized Digital Marketing

Did you know the average Instagram user spends an impressive 53 minutes a day on the app? On one side of the equation, that spells out some sad …

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Steven Cortese
Written by Steven Cortese

All About the “AHA” Moment

Communify + Sons of a Saint Branding Workshop This past August we held a branding workshop for some of the boys at Son of a Saint, a local non-profit …

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Rachel Wilson
Written by Rachel Wilson

3 Tips for Usability Testing

1: Use data, not opinions, to make design decisions A usability study is for monitoring participants and collecting data, not for having an open …

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Phillip Dodson
Written by Phillip Dodson

Trial Finds Company In Violation of ADA Over Inaccessible Website

In a landmark trial in 2017, a Florida federal judge ruled in favor of the plaintiff in a lawsuit against the grocery chain Winn-Dixie for violating …

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Phillip Dodson
Written by Phillip Dodson

Making Your Mark: What it takes to design an effective logo

A logo is undoubtedly one of the most important parts of a brand. It’s more than a mark. It’s a symbol of who you are and what you stand for as a …

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Communify
Written by Communify