I’ve been preaching for a long time that you can’t just slap a rainbow on a social post in June and check the LGBTQ marketing box. Consumers are growing increasingly wise and will weed out the things you are doing because you think you need to. vs those that are important to you.
And as the world continues through its racial awakening, consumers are also looking to spend their money with companies that align with their values. Potato Head became gender-neutral, Aunt Jemima is now Pearl Milling Company, and Dolly dropped Dixie from The Stampede. Brands are evolving as culture changes.
Inclusive marketing shows that your company has diversity, equity, and inclusion (DEI) at its core, a message that resonates with a much larger audience.
We are so excited to be presenting a session this year at New Orleans Entrepreneur Week, a 5-day virtual celebration of the entrepreneurial spirit of the city March 22–March 26 and is free to attend. We hope you can join us! Look for the session titled: If you’re not doing inclusive marketing, you’re not marketing.