Steven Cortese

Geography buff, Big Brother fanatic, unofficial world record holder for the fastest human crab walk.

How To Make Your Social Feed More Inclusive

3 tips on making your social media feed more inclusive Have some blatantly recognizable diverse symbols on your feed. I always preach to clients that...

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Your Pride Campaign Was… Well, Not So Good

Changing your logo to a rainbow may have been progressive 5 years ago, but today it’s not adding anything to the conversation, and honestly, kind of...

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Display ads (commonly known as banner ads) are commonplace in modern digital advertising

Analyzing LGBTQ+ Ads: What Works and What Doesn’t?

Display ads (commonly known as banner ads) are commonplace in modern digital advertising. They’re often pretty affordable to develop and remain...

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How Do I Reach an LGBTQ+ Audience with My Digital Marketing Strategy?

If you’re looking to invest media dollars to target LGBTQ+ people - one of the first questions you need to ask is “where do LGBTQ+ people consume...

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Preparing Your Brand for Pride Season

A year into the COVID-19 pandemic, Americans are learning how to live alongside the virus and adapt their behaviors so they can take part in...

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5 Beautifully Executed LGBTQ+ Video Ads

With every passing year, it seems that more and more advertisers are showcasing LGBTQ+ people in their ads. I don’t want to distract from that...

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The Future of Virtual Pride

In February of 2020, I was spending a majority of my time at work preparing for one of the biggest projects in my career: getting thousands of ducks...

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How Working from Home Can Work in Your Favor

No kids. No office. More travel. (When it's safe again)

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How to Plan for Pride 2021

What will pride 2021 look like? It’s the question on the mind’s of many in the LGBTQ+ community and the sponsors that participate in the festivities....

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5 Pieces of Information to Look Through When Planning Your Marketing Strategy

When devising a marketing strategy or figuring out where to take your advertising next, it is important to use data points and pull concrete...

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