Steven Cortese

Geography buff, Big Brother fanatic, unofficial world record holder for the fastest human crab walk.

LGBTQ Americans Are One of the Most Vaccinated Groups

America has only three cities (that require indoor vaccinations): New York, San Francisco, and New Orleans. Everywhere else is (in the) Cleveland …

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Steven Cortese
Written by Steven Cortese

Your Pride Campaign Was… Well, Not So Good

Changing your logo to a rainbow may have been progressive 5 years ago, but today it’s not adding anything to the conversation, and honestly, kind of …

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Steven Cortese
Written by Steven Cortese

Analyzing LGBTQ Ads: What Works and What Doesn’t?

Display ads (commonly known as banner ads) are commonplace in modern digital advertising. They’re often pretty affordable to develop and remain …

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Steven Cortese
Written by Steven Cortese

How Do I Reach an LGBTQ Audience with My Digital Marketing Strategy?

If you’re looking to invest media dollars to target LGBTQ people - one of the first questions you need to ask is “where do LGBTQ people consume …

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Steven Cortese
Written by Steven Cortese

Preparing Your Brand for Pride Season

A year into the COVID-19 pandemic, Americans are learning how to live alongside the virus and adapt their behaviors so they can take part in …

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Steven Cortese
Written by Steven Cortese

5 Beautifully Executed LGBTQ Video Ads

With every passing year, it seems that more and more advertisers are showcasing LGBTQ people in their ads. I don’t want to distract from that …

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Steven Cortese
Written by Steven Cortese

The Future of Virtual Pride

In February of 2020, I was spending a majority of my time at work preparing for one of the biggest projects in my career: getting thousands of ducks …

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Steven Cortese
Written by Steven Cortese

How Working from Home Can Work in Your Favor

No kids. No office. More travel. (When it's safe again)

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Steven Cortese
Written by Steven Cortese

How to Plan for Pride 2021

What will pride 2021 look like? It’s the question on the mind’s of many in the LGBTQ community and the sponsors that participate in the festivities. …

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Steven Cortese
Written by Steven Cortese

5 Pieces of Information to Look Through When Planning Your Marketing Strategy

When devising a marketing strategy or figuring out where to take your advertising next, it is important to use data points and pull concrete …

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Steven Cortese
Written by Steven Cortese