Rachel Wilson

Rachel is a strategic copywriter with a knack for telling brand stories that get people talking, sharing, tweeting and loving the brands she writes for like New Orleans Office of Tourism.

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Stand Up to Stand Out

In 2018, Nike took a stand with their Colin Kaepernick campaign to show their support for his protest against racism and social injustice. The...

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The Importance Of Marketing During COVID-19

Let’s be real for a moment, COVID-19 is scary. There’s a lot of uncertainty out there. But here’s one thing that is certain, being proactive when it...

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Improving Your Creative Process Through Improv

It’s 3 p.m. on a Thursday and your creative director has just told you that the client needs new ideas by the end of the day tomorrow. The ideas have...

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Leadership Through Letting Go - Why It’s Good to Delegate

Managing other people is a skill, not a talent. And the best managers do one thing extremely well - delegate. By delegating you’re giving your...

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Influx of Sustainable Brands and its Effect on Marketing

Climate change is real. The Arctic Ocean could be ice-free for part of the year as early as 2044, according to a recent study at UCLA. And if we...

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3 Ways to Revamp Your Marketing

It’s 2019. The year of the pig. And according to the Chinese calendar it’s a year that will be filled with success - in business and in life. (But...

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Brand building. Like bodybuilding, only tougher.

No amount of weights or protein powder is going to build your brand into a champion overnight. In fact, it’s going to take a lot more than muscle -...

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Get Your Broom Out! It’s Time to Spring Clean Your Business

Spring is a time of rebirth. A reawakening of life around us. Trees sprout new leaves. Flowers bloom. And the weather is pretty much perfect. It’s a...

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