Rachel Wilson

Rachel is a strategic copywriter with a knack for telling brand stories that get people talking, sharing, tweeting and loving the brands she writes for like New Orleans Office of Tourism.

It’s Time to Redesign Your Logo

How Do You Know If Your Logo Needs to Be Redone? When To Put Your Logo Out To Pasture  Logos, unlike Hollywood’s elite, can’t get botox when they …

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Rachel Wilson
Written by Rachel Wilson

The Importance Of Marketing During COVID-19

Let’s be real for a moment, COVID-19 is scary. There’s a lot of uncertainty out there. But here’s one thing that is certain, being proactive when it …

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Rachel Wilson
Written by Rachel Wilson

Improving Your Creative Process Through Improv

It’s 3 p.m. on a Thursday and your creative director has just told you that the client needs new ideas by the end of the day tomorrow. The ideas have …

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Rachel Wilson
Written by Rachel Wilson

Leadership Through Letting Go - Why It’s Good to Delegate

Managing other people is a skill, not a talent. And the best managers do one thing extremely well - delegate. By delegating you’re giving your …

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Rachel Wilson
Written by Rachel Wilson

Influx of Sustainable Brands and its Effect on Marketing

Climate change is real. The Arctic Ocean could be ice-free for part of the year as early as 2044, according to a recent study at UCLA. And if we …

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Rachel Wilson
Written by Rachel Wilson

Stand Up to Stand Out

How standing up for a cause can boost your bottom line. In 2018, Nike took a stand with their Colin Kaepernick campaign to show their support for his …

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Rachel Wilson
Written by Rachel Wilson

All About the “AHA” Moment

Communify + Sons of a Saint Branding Workshop This past August we held a branding workshop for some of the boys at Son of a Saint, a local non-profit …

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Rachel Wilson
Written by Rachel Wilson

We Heart Social Media: 3 Brands Who Are Doing It The Right Way

Okay, let’s start off with some wild statistics: Every day we spend about 15 minutes on Instagram, 35 minutes on Facebook, 1 minute on Twitter, and …

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Rachel Wilson
Written by Rachel Wilson

3 Ways to Revamp Your Marketing

It’s 2019. The year of the pig. And according to the Chinese calendar it’s a year that will be filled with success - in business and in life. (But …

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Rachel Wilson
Written by Rachel Wilson

Brand building. Like bodybuilding, only tougher.

No amount of weights or protein powder is going to build your brand into a champion overnight. In fact, it’s going to take a lot more than muscle - …

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Rachel Wilson
Written by Rachel Wilson