Phillip Dodson

Phillip is a Nielsen Norman Group Certified UI/UX consultant, instructor of UX at Loyola University New Orleans, and a recovering web developer.

Accessibility Pitfalls We Look For When Choosing WordPress Themes

Pre-built premium WordPress themes can reduce the initial cost of a website by eliminating the up-front cost of custom page designs and coding. …

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Phillip Dodson
Written by Phillip Dodson

Properly Using ALT Text For Your Images to Reach the Widest Audience

Recently, there’s been an influx of people working from home and spending more time on the internet, so make sure your images are working for you …

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Phillip Dodson
Written by Phillip Dodson

Why Giving Back Is Good For Business

Giving back to your community is not only a civic responsibility, but it also makes good business sense. We’ll take a look at some options and …

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Phillip Dodson
Written by Phillip Dodson

3 Tips for Website Usability Testing

1: Use data, not opinions, to make design decisions A usability study is for monitoring participants and collecting data, not for having an open …

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Phillip Dodson
Written by Phillip Dodson

Trial Finds Company In Violation of ADA Over Inaccessible Website

In a landmark trial in 2017, a Florida federal judge ruled in favor of the plaintiff in a lawsuit against the grocery chain Winn-Dixie for violating …

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Phillip Dodson
Written by Phillip Dodson

Three Newsletter Tips to Improve Marketing Campaigns

Modern day email, like the modern day World Wide Web, has existed since the mid ’90s, but yet email still remains the de facto direct marketing …

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Phillip Dodson
Written by Phillip Dodson

Refining the Experience in UX

I had the pleasure of attending a conference in London that was organized by Nielsen Norman Group (NN/g), world leaders in research-based user …

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Phillip Dodson
Written by Phillip Dodson

Improving Web Accessibility With Contrast

One thing you need to consider when designing websites is the contrast ratio between text and background color. For example, we've all seen instances …

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Phillip Dodson
Written by Phillip Dodson

The Brief History of the World Wide Web

World Wide Web Day is a day to recognize the history of the internet, how it came to be, and how it transformed from a page of simple hyperlinks to …

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Phillip Dodson
Written by Phillip Dodson

Improving the Author Experience in WordPress

The term User Experience (UX) has been mainstream for some years now with the prevalence of multi-device websites and the Internet of Everything …

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Phillip Dodson
Written by Phillip Dodson