Phillip Dodson

Phillip is a Nielsen Norman Group Certified UI/UX consultant, instructor of UX at Loyola University New Orleans, and a recovering web developer.

3 Tips for Usability Testing

1: Use data, not opinions, to make design decisions

A usability study is for monitoring participants and collecting data, not for having an open[...]

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Phillip Dodson
Written by Phillip Dodson

Trial Finds Company In Violation of ADA Over Inaccessible Website

In a landmark trial in 2017, a Florida federal judge ruled in favor of the plaintiff in a lawsuit against the grocery chain Winn-Dixie for[...]

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Phillip Dodson
Written by Phillip Dodson

Three Newsletter Tips to Improve Marketing Campaigns

Modern day email, like the modern day World Wide Web, has existed since the mid ’90s, but yet email still remains the de facto direct marketing[...]

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Phillip Dodson
Written by Phillip Dodson

Refining the Experience in UX

I had the pleasure of attending a conference in London that was organized by Nielsen Norman Group (NN/g), world leaders in research-based user[...]

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Phillip Dodson
Written by Phillip Dodson

Improving Accessibility With Contrast

One thing we need to consider when designing websites is the contrast ratio between text and background color. For example, we've all seen[...]

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Phillip Dodson
Written by Phillip Dodson

The Brief History of the World Wide Web

World Wide Web Day is a day to recognize the history of the World Wide Web, how it came to be, and how it transformed from a page of simple[...]

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Phillip Dodson
Written by Phillip Dodson

Improving the Author Experience in WordPress

The term User Experience (UX) has been mainstream for some years now with the prevalence of multi-device websites and the Internet of[...]
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Phillip Dodson
Written by Phillip Dodson

BEM Introduction: Reusable Components in Front-End Development

The times are a-changin’ in web development. Back in the day (a couple of years ago), a single web page was thought of as, and designed to be, the[...]

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Phillip Dodson
Written by Phillip Dodson
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