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Shut Down the Shade: How to Respond to Backlash to Your Pride Campaign

Come June,we can expect to see the usual suspects up in arms about brands engaging in (or even supporting) LGBTQ+ Pride campaigns. Of course, not...

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Navigating Afro Tech 2024: A Guide to Strategic Networking

As a Marketing Manager who attended AfroTech 2023, the experience was nothing short of transformative.

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Social Trends That are Here to Stay

A guide to creating evergreen online content.

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5 Tips for Working with a Copywriter

As fellow marketers, you don’t need to be told just how powerful words are. Words shape our campaigns and narratives. They captivate, convert, and...

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Do You Want Your Diverse Messages to Resonate? Don’t Cast a Wide Net.

Authenticity and diversity are both important, but as marketers, we need to recognize that specific stories and messages are not going to resonate...

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The story of boombox

The Story of Boombox

Boombox—our full-service creative and experiential marketing agency—was officially formed in late 2022. For a while, our exciting news remained a...

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Should Your Brand Go "Woke?"

No, Bud Light did not make a big mistake by going “woke”… and don’t let others fool you into thinking that. So, instead of catering to the demands...

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illustrative speech bubbles with drag vernacular and queer colloquialisms sayings

(Don’t) Slap a Drag Queen on It: The Evolution of Rainbow Capitalism

For years, Boombox has taught businesses and brands how to effectively market to queer people without resorting to that tired, performative trend...

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4 Tactics for Boosting the Results of Public Health Marketing

Public health and marketing are two fields that have always gone hand in hand in the United States. In fact, in 2021, pharmaceutical companies spent...

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